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UFC GYM TO CELEBRATE 100th OPENING WITH NEW LOCATION IN HAWAII

(PRESS RELEASE) -- Oahu, HI – UFC GYM®, known for its TRAIN DIFFERENT® approach that combines the world of mixed martial arts (MMA) and fitness, will celebrate the opening of its newest gym in Waikele, HI on Saturday, Feb. 8th. UFC GYM BJ Penn is a partnership with former two-division champion and Season 19 coach of The Ultimate Fighter®, BJ Penn. In addition to being the 100th UFC GYM to open, the new site is the second BJ Penn signature gym in the fighter’s home state of HI, joining the first location in Oahu.

UFC GYM B.J. Penn will open for workouts with a New Member Day full of activities for members and the entire community. The 24-hour, full-service gym is located in the Waikele Center at 94-875 Lumiana Street, Suite 15. New Member Day festivities will take place from 10 a.m. to 8 p.m. and will include private tours, live demonstrations, one-on-one training assessments, special retail bargains, food, music and exclusive membership and personal training discounts all day long.

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“I’m proud that the opening of my second gym marks this milestone in UFC GYMs growth,” said BJ Penn, a native of Hilo. “I opened my first gym in Oahu two years ago to share my workouts and lifestyle with the community. The results and techniques have proven very effective for our members. I couldn’t be happier to expand to the west side of the island to continue to impact the way people work out and TRAIN DIFFERENT.”

The location in Waikele extends over 30,000 square feet and features a 30 foot Octagon™, Brazilian jiu-jitsu studio, bag room, top-of-the-line strength training and cardio machines, battling ropes, agility ladders and other functional training equipment for dynamic workouts. Members also have access to UFC GYM’s signature classes such as Daily Ultimate Training® (DUT®), UFC FIT™, TRX, BJJ, Boxing, Muay Thai, specialized youth fitness training and a team of elite personal trainers.

“In our Honolulu location, we have seen thousands of members accomplish next level results utilizing the training techniques practiced by the world’s most elite UFC athletes. We are very excited to raise the UFC GYM flag on the west side of Oahu.” said Adam Sedlack, UFC GYM President. “To date, more than 100,000 members have seen overwhelming success. We are honored to celebrate this important tipping point for our brand and look forward to continuing to bring our TRAIN DIFFERENT approach to the rest of the world.”

UFC GYMs are currently open in the U.S. and Australia. There is a unique opportunity to own and operate the new UFC GYM franchise model across the U.S. and the globe. For more information, visit www.ufcgym.com/franchising.

About UFC GYM® UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts (MMA). In alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands, the UFC GYM brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes. Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM’s TRAIN DIFFERENT® approach has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com.

About New Evolution Ventures® (NeV) Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavors. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. Our team’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. For more information, visit www.nev.com.

About Ultimate Fighting Championship® Owned and operated by Zuffa, LLC, the Ultimate Fighting Championship® (UFC®) is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Beijing, Singapore and Sao Paulo, the UFC produces more than 40 live events annually that have sold out some of the biggest arenas and stadiums across the globe. UFC programming is broadcast in over 145 countries to 800+ million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S. which includes four live events broadcast on the FOX network annually, The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS™, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. UFC also owns over 100 UFC GYM® locations, UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT™ (an in-home fitness and nutrition program), UFC 360 (the internationally distributed magazine), a videogame franchise with EA SPORTS, best-selling DVDs and Blu-rays, UFC Fight Club®, UFC Fan Expo®, Octagon™ branded apparel and Topps Trading Cards. For more information, visit www.UFC.com and follow UFC at www.Facebook.com/UFC and Twitter: @UFC.
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