Couture Makes ‘EA MMA’ Game Appearance Official
Jake Rossen Aug 17, 2009
Cornering Xtreme Couture affiliated fighter Gina Carano Saturday, Randy Couture found the time to confirm his participation in Electronic Arts’ creatively-titled “MMA” video game title, currently scheduled for a 2010 release. The news also coincided with Couture’s appearance on-camera during Showtime’s Strikeforce telecast.
A UFC-affiliated athlete blaring trumpet for competing product isn’t exactly an ideal situation for a company as notoriously ornery as Zuffa, but Couture’s pixel likeness was negotiated prior to his re-signing with the UFC in 2008.
Of interest: how heavily EA will use Couture’s brand image to promote the product, and if he’ll even be an active athlete by the time the software rolls out. (Couture has two bouts left on his current paperwork with the UFC: the second, against Antonio Rodrigo Nogueira, takes place August 29.)
UFC's THQ-developed video game, UFC Undisputed 2009, was released in May.
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